Blog
Practical writing on custom software development, SaaS product strategy, and the technology decisions that drive real business results.
In 2015, Gymshark's site collapsed under Black Friday traffic, costing six figures in one day. Here's what every scaling brand must know about infrastructure.
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20 May 2026
Most businesses have a revenue leak — processes that lose money so quietly, nobody notices until someone does the maths. Here's how to find yours and fix it.
15 May 2026
Your contact database is either your most valuable business asset or a GDPR liability. The difference is entirely in how it's built and maintained.
13 May 2026
Octopus Energy built bespoke software their competitors couldn't replicate. Here's what any UK business can learn from their approach to technology.
8 May 2026
Every time someone copies data between systems, they're paying the copy-paste tax. Most UK businesses have no idea how much it costs them.
6 May 2026
When a UK professional services firm invested £15,000 in a proper website, the results were immediate and measurable. Here's exactly what changed.
1 May 2026
How Domino's went from struggling fast food brand to a 4,000% stock rise — through digital investment. What UK businesses can learn.
29 April 2026
A UK recruitment firm grew revenue 30% in 12 months without a single new hire. Here's exactly how — and what any services business can learn from it.
24 April 2026
Airbnb built a working MVP in 14 days and iterated from real feedback. Here's what that means for your product — and how to apply the same thinking.
22 April 2026
UPS avoids left turns wherever possible — saving $400 million a year. The lesson applies to any business with a repeatable operational process.